Coloreel is a company that has invented an embroidery machine that uses printer technology to color the thread as it embroiders the material: one thread, unlimited colors. In order to illustrate the company’s extraordinary capability we updated its’ visual identity to a more colorful and creative version. The new identity uses abstract images with intricate gradients that are translated into extraordinary embroidered images. The new images show how far the craft can be pushed using the Coloreel machine.